copywriter

Did Bill Bernbach Foresee Social Media?

William (Bill) Bernbach (August 13, 1911 – October 2, 1982) was an American advertising creative director. William Bill Bernbach’s status as a visionary is legendary, but I’m still blown away by his prescience. Consider the following dedication Bernbach wrote for a book he never finished – and keep in mind that he died in 1982 when…